Jessica Horstmann
Digital Marketing Manager, Greater Wilmington Convention & Visitors Bureau
Jessica Horstmann is a digital marketing professional with nearly a decade of experience in crafting and executing dynamic marketing strategies. Currently serving as the Digital Marketing Manager for the Greater Wilmington Convention & Visitors Bureau, she plays a key role in elevating the Greater Wilmington region, as a premier destination for travelers. Her experience extends beyond destination marketing to web design, social media management, and branding for various organizations. With a passion for storytelling and a keen eye for strategic partnerships, Jessica is dedicated to helping brands and destinations shine in today’s competitive digital landscape.
In her position, Jessica leads the bureau’s influencer marketing efforts, forging meaningful relationships with local partners, content creators, bloggers, and media outlets to enhance Wilmington’s visibility. Her work encompasses developing comprehensive social media strategies across multiple platforms while maintaining a cohesive brand voice that resonates with diverse audiences. Under her leadership, the bureau has seen significant growth in social media impressions of over 350% and follower count of over 280%, contributing to increased website traffic and heightened awareness of Greater Wilmington’s tourism offerings.
Jessica ensures that her campaigns not only engage but also drive measurable results. She leverages the latest measurement and tracking tools to optimize performance and deliver actionable insights. In addition to her digital marketing expertise, she is involved in public relations efforts that showcase Wilmington’s rich cultural landscape, local businesses, and events.
Jessica holds a Bachelor of Science in Journalism with a major in Strategic Communications from West Virginia University, and she brings additional strengths in event planning, business administration, and communications. When she’s not behind the camera, you can find her in front of the camera in Wilmington & the Brandywine Valley’s new Hometown Guide Series on Instagram.